I get a lot of friends and family members asking me if they should wait to sell until spring.  In short my answer is a big loud no.  My long answer is a little different depending on your situation.  Why are you selling?  Where are you buying next? What would you gain from selling in the spring?  Each situation has a different set of circumstances that need to be carefully considered.  For the purpose of this article I want to highlight reasons why it is a good idea to list your home in the winter.

 

1. Inventory of Competition is Lower

Your home stands out better with less to choose from. Your odds of selling may actually go UP during this time of year. Many people feel just like you… and don’t understand that there will be a FLOOD of new listings on the market after the holidays that can cause you to get “lost in the crowd.” Listing now means more serious buyers per home for sale.

 

2. Only the SERIOUS buyers are out in the fall/winter

Fewer may be looking but you are more likely to get a contract from those that do come through! Think about how fantastic it will be to have this all finished when others are just getting started! 

 

3. Taking Photos in the Fall

This can be a big asset, as they look great on your MLS, and flyers… before exterior plants die off.

 

4. Home May Show Better While Decorated

Your home may look better now than any other time of year! Why not have potential buyers see it at it’s best? Fireplaces, evergreens, scented candles… All add to the beauty inside when it’s not so pretty outside. Contrast can equal a sale!

 

5. It’s OK to have specific “no showings” Times During Holidays

Lockboxes can even be emptied of keys or removed. Just because you’re planning a few holiday events is

no reason to not be for sale the rest of the time.

 

6. Houses Feel More Like “Homes"

When you come in from the cold weather, this cozy feeling causes emotions in a Buyer you can’t get

other times of the year. “Home Sweet Home” is never sweeter than now!

 

7. Online Searches Go Way Up

People stay home more in colder weather and with today’s technology and my expertise in marketing

your home online, the chances you get seen & sold are improved.

 

8. Buyers have more day-times off during mid-November through January

Increasing serious buyer traffic during normal business hours vs. showings during your evenings and

weekends. 

 

9. Buyers at this time often have an “urgency factor”

Many employers want new hires to start in January, so they can’t wait to buy your home. If you don’t list

until after January 1, you might miss out on those buyers. They can’t buy yours if it’s not for sale.

 

10. Late occupancies are common during this time

Some buyers that need to buy by end of the year don’t have to occupy the home right away, allowing you

a real win-win. They win with lower interest rates now, and you could negotiate your move for later.

 

11. Decreased Demand

On lenders, appraisers, home inspectors, movers and other vendors during this time can cause your escrow processing time to be smoother and easier than during busier times. The bottom line is that if your home isn’t available, you may miss YOUR perfect buyer. If you know you want to sell, don’t wait. “You can’t win if you don’t play” as they say…

 

-Justin Buller