When your house needs work, and a lot of it, it can be intimidating to put it on the market without investing in a bunch of fancy upgrades. When it’s time to sell for one reason or another, it’s easy to feel like the ugly duckling on the block – the old house with the old floors, the bad yard, the broken this and the broken that. But let’s face it, not everyone has the time or the money to fix up their fixer upper.
We can’t all be Chip and Joanna Gaines.
The good news is, it’s far from impossible to sell a house that needs work for a decent price — and you don’t have to make major renovations to do it. In fact, it’s not always smart to do a ton of overhaul work on a property. You might not even need to put in that new flooring or upgrade the countertops and cabinets. “I personally discourage it at this point in the market,” says Katrina Diest, a top realtor in Arizona with Realty One Group who ranks #15 out of over 9,000 agents out there. “The odds are the new buyer is going to come in and change it. You put carpet in there, and they’re going to want hardwood.”
When it comes to selling a fixer upper, it’s not about trying to make it look perfect.
It’s about selling on the features it does have, the floor plan, and the potential dream home hidden behind the flaws. As long as there are no structural or safety issues to worry about, you’re in good shape.
How to Sell a House That Needs Work: Learn More About Your Buyer Pool
Unlike buyers who just want something turn key, people who buy fixer-upper homes see potential over perfection. They’re willing to put work into a property either to make money, build equity, or for the opportunity to design exactly what they want. We won’t try to fool you and say that everyone loves a fixer upper. They certainly aren’t for everyone. However, there are three types of buyers willing to take the leap and roll up their sleeves to upgrade and renovate.
Your Buyer Pool: Flippers
The most obvious are flippers. Their driving force is to make a profit. They buy homes at low prices (often at auctions), renovate them, and then aim to sell them at a high prices. If a flipper is interested in your property, make sure you sync up with realtor to know exactly what your home is worth. Flippers like things cheap, but that doesn’t mean you have to settle if they don’t make an offer at true value. Remember, your house needs work, but that doesn’t make you desperate.
Your Buyer Pool: Deal Hunters
Next, is the buyer who wants to live in a specific location, neighborhood, or part of town but can’t afford the average list prices in those areas. For them, buying a fixer upper is their ticket into those prime neighborhoods. They’re willing to invest in a property that needs renovating just because of where it sits on a map.
While some people just want turn-key homes, end of story, the deal hunter is willing to buy the ugly-duckling home for two reasons. First, they’re happy to find something they can afford in the area they want. Second, by purchasing a fixer upper, they understand they can make upgrades over time and build equity along the way.
Your Buyer Pool: Remodelers
The third type of homebuyer is the one who does have the money but hasn’t been able to land a home in the area they want with the features they want. And it’s not because they haven’t found it. They’ve probably found their dream home several times over, only to have it to snagged from underneath them every time.
In coveted neighborhoods, there is also a lot of competition. “People are waiting months for a house to come up in a subdivision that goes under contract within hours,” says Diest. “To be able to get out of that box where everybody is waiting for a listing to pop is to be able to drive your own destiny.” She has a point. Purchasing a fixer upper gives buyers a clean slate and an invitation to design the home haven’t been able to find, or have found but keep getting outbid on.
Here’s How to Sell a House That Needs Work
Now that you understand a little more about your potential buyers, there are some simple strategies you can use to make your property more attractive to them. If you learn what tends to intrigue them and what turns them off it’ll go a long way towards selling your property.
Start with a few simple projects that are also affordable.
1. Clean Up the Yard and Clear Out Clutter
Diest names landscaping as one of the best things you can do to make a good first impression. “Not adding landscaping, but getting it cleaned up,” she clarifies. You don’t have to fork over the big bucks for expensive landscape design; simply cleaning up weeds, mowing grass, and planting a few flower pots can work wonders.
One study out of Texas Tech University concluded that landscaping and curb appeal can directly impact the value of your house by as much 12 percent.So, a day’s worth of yard work can mean more money in your pocket before you even deal with the inside. If your front yard is just dirt, adding gravel is an affordable way to boost curb appeal. You’ll spend roughly $100 per ton of gravel but if it adds another 12 percent to the value of your home, it’s well worth it.
Clutter inside of your home has a similar impact. Cleaning specialist Vileda wanted to learn about where potential buyers spend the most time looking inside homes and found that 95 percent of potential buyers go straight to the windows to look at the view. That means dirty windows and window sills could give buyers a bad impression right off the bat.
Meanwhile, only 15 percent of people gave the floors more than a quick glance. So, your house doesn’t need brand spankin’ new amenities, but it does need to be clean. Dirt and clutter may prevent buyers from making an offer long before something like imperfect flooring or outdated countertops. In Diest’s experience, “Clean sells extremely well.”
2. Pay Attention to Small Details that Make a Big Difference
Whether it’s because you can’t afford to make major renovations or don’t have the time, you don’t really have to in a saturated market. But the smaller fixes? Diest recommends that sellers put the time and effort in. “It’s definitely worth the seller’s time and money to make the smaller [updates] if they can.”
“I’ve always told my clients is it takes a buyer twice as much money to make the same repairs the seller could make,” says Diest.
Think of it this way: the less you repair, the more equity you might have to give away in order to make the house worth it. Small repairs include but aren’t limited to:
Deep cleaning stained tubs and toilets
Fixing broken doors and hinges
Fixing leaky pipes
Adding new caulking where it’s worn out
Specifically, these small projects can really up the eye-candy factor:
Renovation loans may be one of the most useful tools when it comes to selling your fixer upper. If buyers go this route, they factor the projected renovation costs into their total loan amount. Rather than buying a fixer upper and then paying to make upgrades separately, buyers are able to get approved for a higher loan amount and receive that money in phases to pay for larger renovations.
There are a caveats. Their credit score has to check out and depending on the program, they have to put a certain amount of money down. Their renovations typically have to be approved by a consultant of the mortgage company who makes sure they make financial sense based on the projected value of the home (i.e. they won’t loan $250,000 for a house that will only be valued at $200,000). Buyers will also have to show proof that they’ve completed the renovations.
But how does this benefit the seller exactly? Work with your realtor to make sure your listing includes language about renovation loans. This way, potential buyers know to discuss it with their realtor and other realtors know to make their buyers aware.
Include phrases like: Fixer upper in a great location. Could be your dream home with just a few upgrades. Easy renovation loans available. You’ll create equity right away. Remember that even though people are looking for a home, they also want to be able to make money from it one day. Upgrading a fixer-upper is an investment in themselves and renovation loans help make that possible.
If your realtor holds an open house, he/she should also spread the “R” word then. When people comment on the old floors or the dated cabinets, knowing they can make those upgrades in one fell swoop may stop them from crossing your house off their list. The more resources buyers know are available to them, the more willing they may be to plunge hammer first into buying your fixer upper.
“Loans can go up to $50,000 so we’re talking carpet, paint, possibly a new kitchen,” explains Diest.
4. Highlight Your Home’s Features
When it comes to clearing out clutter, throwing it into closets and cupboards isn’t the answer because storage space is a selling feature. The same Vileda study found that 80 percent of buyers look in these storage spaces. They probably don’t care to see what trinkets you’ve accumulated over the years. But a decently sized hallway closet? That’s something they can get on board with.
The reality is, buyers can change flooring and other stylistic details down the road. If they love the floor plan and love the house for what it is, they’re more likely to take that leap.
So, market your house based its best features. That means your listing should describe things like closet size, the master suite, a fireplace, a patio, storage, an open floor plan, great views, a home office, big windows for natural light, and garage space. Make sure to mention neighborhood features like parks and good school districts as well. And then, Diest says, “If they know they could go in and have 30,000 dollars [from a renovation loan] to do all the floor and paint, update the fixtures, and be able to do a lot?” Well, that could make all the difference in pushing the sale through.
Diest reminds me that sweat equity is always a play when it comes to selling a fixer upper. “Because we do have a lot of buyers that come in and say ‘well I can do this, we can change this, we can put tile in here’ — they’re already creating sweat equity and planning it prior to purchasing it.”
5. The Best Way to Sell a Home That Needs Work is to Price it Right
Once again, selling a fixer upper isn’t about trying to make the house look perfect and sell it as something it isn’t. So, even once it’s cleaned up and ready to list, don’t over price it. “If the money’s not there, it’s not there,” explains Diest. However, while you’ll have to give away some equity, you don’t want to under price your home either.
With the help of your realtor, calculate what the value of your home would be if it were remodeled. Your agent can asses comps nearby to help figure this out. Then list out and calculate the cost of the upgrades needed to get your house in that condition. Which upgrades are necessary? Which of those can you afford to do yourself? Which will you leave to the buyer? Whatever the buyer will need to absorb should be subtracted from the value of the home.
Diest has a fixer upper property she’s working on now that received multiple offers without a single renovation. “We’ve sold this property as is. [And there were] multiple offers. We are at the actual true value,” she explains.
So, don’t count your fixer upper out just yet. With a little TLC, some cleaning supplies, and a great real estate agent who will make sure buyers know their options, your house will probably sell faster than you expect, even though it needs a little extra work.